Difference in ensure vs insure and assure

Dipika Kumar, Master of Arts English, Indira Gandhi National Open University

Assure: This is used when you are promising something. “I assure you the work will be done.”
Insure: This is used when you are issuing an insurance policy.
Ensure: This is used when you want to say that you will make something happen. “I will ensure the bills are paid on time.”

Daniel Redus, Writer living inside your Brain.


when it comes to these three words it is quite understandable why people are confused about them and their characteristics.

When you look at their spelling they are quite similar to each other where they are only different from one another due to a few letters. But for the sake of proper word usage it is best to clarify Ensure vs. Insure vs. Assure: Difference and Examples.

Ensure is for when you make sure or guarantee something. Ensure, it means to protect oneself financially by insurance. Assure, it means to inform positively or remove doubt.


Zhe Wang, worked at China


insure: to provide financial protection to a person, place or thing.

e.g. You need to ensure your car before you can drive it.

ensure: to make sure something happens, to guarantee it.

e.g. I need to study to ensure I get a good grade.

assure something you do to help create certainty in others.

e.g. Meg assured her sister that she looked good in her prom dress.

Ali Gordon, TESOL/EFL Teacher for 8 years!


ENSURE = to make certain something happens

ASSURE= to make somebody feel sure about something

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